I use a number of tools to get me through this, including a daily to twice-daily meditation practice. You suffer from questioning yourself and asking if you are making the right decisions. Every new brand is an entrepreneurial endeavor, even when you are working within a corporation.Ī: Life as an entrepreneur brings on anxiety and stress at a level that most cannot imagine. Q: What’s been the hardest and most rewarding part of your entrepreneurial journey?Ī: I have created over 24 brands and 1,000 individual products across five beauty and wellness categories and built over $1.5 billion in sales over my career. It’s also not a surprise that I’m in the beauty industry, as I have always thought about what I look like and what beauty looks like.
To this day, I still enjoy being seen for creating things that others can enjoy in their daily lives.
Now that I’ve created my own beauty business, many of those in my life have been cheerleaders, investors, listeners, and so much more.
That school is a cherished story of where the seed of being an entrepreneur was born. I loved being acknowledged as a young entrepreneur. Q: Did you always know that you wanted to be an entrepreneur?Ī: When I was in fourth grade at Nassau School in East Orange, New Jersey, inspiration struck-I sold sandwiches to teachers and my principal. I learned these traits from my PhD father and ukulele-playing mother who came together to break through boundaries of the 1960s. Being an entrepreneur takes fearlessness, determination, and faith. Q: In what ways has your upbringing or past experiences contributed to how you operate as an entrepreneur?Ī: As the eldest of three, I wanted to be seen as smart, determined and giving. There were still comments around my biracial makeup-what I looked like or didn’t how smart I was or not and so on. I experienced extensive bullying as a result. This was mostly true but, as you might imagine, not always. After being disowned, my mother immersed her children in her newfound Black American community in New Jersey, as she believed they would be the most accepting of her biracial children. My Hawaiian-born mother met my New Jersey-raised father at Columbia University in the 1960s. Q: Have you ever felt like you are different? If so, how has this contributed to your journey as an entrepreneur?Ī: In my life, I have felt different because, well, I am different! I’m half Chinese American and half African American.
#TIMELESS BEAUTY QUOTES SKIN#
Caire is a brand for women who feel invisible, unheard, and misunderstood as they age-yet who are actually independent, confident, and optimistic about life.Ĭaire products are the first and only to feature hormone-defying science that addresses menopausal skin changes We named the brand Caire because we wanted to put the “i” in the word care to stand for each woman's individualism. Our mission is to empower women to live life better by providing the best care for ultimate skin health. Once we noticed this gap in the market, we decided to come together to bring women a brand that empowers and embraces them after the age of 40. Friends would often ask us about what products to use and complain that there was nothing out there that spoke to them directly. Q: Tell us the story behind your company’s founding: How and why did you start working on your company? What problem does your business solve?Ī: My co-founder Celeste Lee and I have 40 years of combined experience in beauty/consumer packaged goods brands and direct-to-consumer entrepreneurship. We asked Lorrie about how the driving forces throughout her journey, including how her upbringing, identity, and past experiences led her to create a purposeful brand.
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